With evolution of technology and internet, a significant rise has been observed in digital commerce industry. Though technology and internet are best thing ever happened, digital commerce businesses fail to utilize its benefits for business growth. As the internet is encouraging growth of digital commerce, lot of alleged businesses are on the edge owing to the growing competition. Hence it is must that they should rethink upon their business strategy.
Similarly, with advent of digital devices such as smartphones and tablets, everybody around the corner is preferring online shopping and are snubbing cart items at the same time. This type of customer behavior has incurred a huge loss to the business owners. There can be many explanations such as your site is non-responsive, extra shipping cost or lack of personal assistance.
As many marketers are coming online with their offerings, there are lot of digital commerce businesses who are amateurs or completely naïve. Here are few digital commerce challenges that these businesses can face in 2017. It is vital to assess below mentioned challenges because if they fail to readdress their strategies, there is a high risk of business failure.