Lately, conversational commerce is been a highly trending topic among the business world. There are various prophecies, how conversational commerce is going to transform ecommerce industry. So what is conversational commerce and how can you use it to elevate your business success? Though, this is one of the most commonly asked questions, let us go through the fundamentals of conversation commerce and its impact on the businesses.
Conversational commerce overview
Conversation commerce is derived from the notion of technology and communication. It is all about communication conditioned by messaging systems and interactions through voice messages, simply known as Chatbots to shop stuff online. In layman terms, with conversational commerce one can shop online by messages wherein they can talk with ecommerce companies, get customer support, resolve their queries simultaneously and beyond, using various messaging apps such as Facebook messenger and WeChat.
Moving along, almost everyone around, is utilizing smartphone for some or the other reasons. There are thousands of messaging app available on smartphones which are preferably used for communication and engagement purposes. These messaging apps have unlocked new doors for e-commerce industry. Users are now preferring messaging apps for shopping online, product research, business functions and much more. Messaging apps empower effective customer engagement and help to improve customer relationship by providing a feel of personalization.
With the emergence of chatbots, e-commerce businesses must start looking for ways through which they can leverage chatbots to stay ahead of the game. If businesses are effectively able to utilize chatbots technology, they might benefit immensely. In case, if any situation arises with the customer, chatbots can sense it immediately and hand it over to the customer support executive (human) to resolve the issue. So, no matter what, customer problems are never undermined.
Truly, messaging apps are paving the way for conversational commerce. This is because customers choose to shop, research, message, chat, etc. using a single platform instead of switching between different applications. Chatbots and conversational commerce are not going to replace the humans, instead they are here to simplify the way things are done.