Today, enterprises are experiencing huge competition and therefore, they must stop scrutinizing digital technologies and alter themselves into a digital business. They should now realize that it is high time to experiment with digital which might prevent business growth if not undertaken now.
Regardless of economic growth, digital continues to flourish and is opening new doors for digital commerce industry. To leverage benefits of this momentum, enterprises need to concentrate on how to transform their businesses to digital businesses. This change is vital because, digital is impacting every aspect of business and is driving development of enterprises by attracting rare skills and investments unlike the usual.
With dawn of internet and mobile, digital commerce is becoming widely accepted approach. Increasing customer demands are compelling enterprises to innovate their selling methods and provide a seamless buying experience. Digitization has dynamically substituted various communication channels with rise of social media platforms. Now, users prefer shopping on social media platforms such as Facebook instead of hopping to other sites. At the same time, enterprises are also leveraging these platforms to target large number of audiences in short span of time. If enterprises follow a right approach, it is extremely simple to go digital.
Digital commerce is a blessing in disguise to both enterprises as well as customers. Customers can get any item to their doorstep with a single click and enterprises can reach wide number of audiences without spending much on marketing and promotion. Earlier, the concept of digital commerce was only limited to a startup trying to set foot into the retail space. But now, online wallets, mobile wallets and QR codes have taken digital commerce to another level.
Digital commerce plays a key role in enterprise digital transformation. It holds the potential to bring in a techno-economic innovation by leveraging various business models. For enterprises, it can provide a platform to innovate business process and improve customer relationship.