Salesforce have really worked hard to create Einstein by collaborating cloud and artificial intelligence technologies. Salesforce’s agenda to leverage these technologies is to provide an excellent shopping experience to the customers because the commerce world is evolving and at the same time customer expectations.
Salesforce’s remarkable efforts were appreciated and rewarded by Forrester. They named the Salesforce Commerce Cloud, known as Commerce Cloud Einstein as the leader in the Forrester Wave: B2C Commerce Suites Q1 2017. In the report, Forrester has mentioned that Salesforce has demonstrated inevitable abilities by utilizing AI and data-driven decision making approach.
Salesforce Commerce Cloud Einstein have topped the charts for market presence. The report talks about how Salesforce Commerce is an excellent blend of marketing, sales and services. It is one of the best suitable option for the businesses desiring strong, robust and highly scalable cloud platform.
Jeff Barnet, CEO, Cloud Commerce Salesforce said, “Digitization is influencing the commerce industry. The more connected customers, the more brand visibility.” He also stated, “The commerce transformation will bring in various opportunities for the brands and revolutionize the commerce experience by making it smarter, more personalized and engaging.”
The traditional systems are not capable enough to connect with different consumer channels for buying purpose. They are not flexible and are too costly to cope with the ever changing market landscape. Hence, Salesforce Commerce Cloud is far better and provides flexibility and agility to businesses and facilitates them to provide a personalized experience to the customers.
Salesforce Cloud Commerce is an excellent invention in itself. Being one of the most powerful CRM platform it helps brands to innovate in the dynamic consumer driven world. It empowers brands to deliver unique experiences to their customers by leveraging sales, service, marketing, analytics and IoT.