Considering last year statistics, digital commerce has grown by 19% whereas 52% of growth has been observed in mobile commerce industry. According to Salesforce Shopping Index, there are 500 million shoppers available globally till date. These statistics are clear indication that in coming days, mobile and digital commerce are going boom like never before driven by the power of social media.
Not only Salesforce Shopping Index but according to comScore’s report, mobile spending during the month November and December led to 21% of mobile spending which was up to $80 billion. However, with this report we can conclude almost every millennial uses smart phone for the purpose of shopping.
Salesforce reports indicates that nowadays, consumers are more inclined towards mobile payment options, responsible to bring in more conversion rates from the perspective of mobile shopping.
Salesforce have also researched well on the on-site search from which they discovered, on-site search have unlocked new opportunities for leading advancement in technologies such as visual image search, voice search and image search based on artificial intelligence solutions.
In conclusion, if the retailers are further looking to encourage digital commerce then they must continue to provide mobile shopping services to their consumers including tools consumers are looking to find relevant products. Facilitating consumers with various search options such as voice and image can help them to elevate the success of digital commerce irrespective of what consumers choose to shop online.