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Blogs

Role of Analytics in Martech

It is vital to get robust measurements of results or else analyzing and articulating business performance will be far out of reach. To measure these results, it is mandatory to have accurate data. If there are various marketing initiatives executing on different platforms then analyzed data from these platforms can help you to enhance your marketing strategies.

Analytics is not only limited to site performance, reports and metrics but it is beyond that. It is fine to know how the websites are performing. However, relying upon web analytics is not enough. Considering past few years, marketing analytics is one of the hottest buzzwords amongst marketers because of its advantages.

Topics: Martech analytics Marketing Technology

Role of Artificial Intelligence in Martech

Years ago, artificial intelligence (AI) was just a notion meant to nurture and grow in future. But if we look at it now, artificial intelligence is leading the technological world. It is considered as the backbone of innovation and digital transformation. Truly, artificial intelligence is here to make our lives easier and productive.

Coming to marketing technology, artificial intelligence has also become a hot topic in the marketplace. Enterprises are experimenting marketing with multiple cutting edge technologies such as big data, machine learning, bots and of course artificial intelligence. No doubt, these technologies are revolutionizing marketing paradigm. There is no harm is saying, we are entering into a phase, where technology is helping brands to connect with their audience in a better manner.

Topics: Martech Artificial Intelligence Marketing Automation

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.