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Fine tuning your e-Commerce with customer journey analytics

Fine tuning your e-commerce with customer journey analytics

The customer journey is one of the most pivotal aspects of your e-Commerce setup. User experience designers spend months etching out the intricate details of the customer’s journey to shape and smoothen his or her experience. The customer journey offers tremendous possibilities of improvement even for the most crisply built experiences. Integrating analytics into the e-Commerce platform is always good to sharpen the insights gained and the customer journey is one of the first and best places to start doing that.
Topics: Customer Experience Digital Commerce Customer engagement eCommerce Customer Journey

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.