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Blogs

Is your B2B e-Commerce customized for the buyer journey?

Is your B2B e-commerce customized for the buyer journey?
While B2B organizations have received their inspiration for e-Commerce from B2C websites, their sales cycle remains very different from that of B2C. This has both advantages to exploit and potholes to avoid.

Let’s explore a few factors that indicate why B2B and B2C e-Commerce portals have to operate differently. This would aid in bootstrapping your digital commerce project rather than copying a boilerplate from B2C.
Topics: B2B Companies B2B Digital commerce strategies B2B commerce eCommerce B2B sales

Internet of Things gathering steam in the B2B space

If you are someone who invests for the long haul, it might make sense to lay your bets on companies working on the Internet of Things (IoT). The various forecasts for IoT are staggering. A recent report states that by 2018, 9 billion enterprise devices will be internet-friendly. That’s more than the current population of the world!

Topics: IoT Internet of Things B2B Companies Enterprise Technology Enterprise Applications

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.