by Sneha, on Jan 10, 2018 9:55:00 AM
In most of the industries, it is always advisable to keep the current customers rather than to win new ones as losing a big account can impact the ROI greatly. Therefore, it is important that the sales leaders not only track the pipeline metrics, but also look into the insights of the customer success efforts. Customer success metrics reveal whether enough is being done to keep the customers hooked to your business and whether or not they are renewing the contracts.
by Devendra Deshmukh, on Apr 13, 2017 9:52:03 PM
Most enterprises today aim to become data-driven companies. However, to be data-driven means cultivating a mindset throughout the fabric of the entrepreneurship in order to use analytics and make fact-based decisions for business. Companies that have used data driven decision-making philosophy are expected to benefit more in the age of digital transformation. You could use the data about the market or any business scenario and take appropriate actions to mend outcomes in your favor.
It is vital to get robust measurements of results or else analyzing and articulating business performance will be far out of reach. To measure these results, it is mandatory to have accurate data. If there are various marketing initiatives executing on different platforms then analyzed data from these platforms can help you to enhance your marketing strategies.
Analytics is not only limited to site performance, reports and metrics but it is beyond that. It is fine to know how the websites are performing. However, relying upon web analytics is not enough. Considering past few years, marketing analytics is one of the hottest buzzwords amongst marketers because of its advantages.
by Corporate, on Feb 3, 2017 6:00:00 PM
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