by Sneha, on Jan 10, 2018 9:55:00 AM
In most of the industries, it is always advisable to keep the current customers rather than to win new ones as losing a big account can impact the ROI greatly. Therefore, it is important that the sales leaders not only track the pipeline metrics, but also look into the insights of the customer success efforts. Customer success metrics reveal whether enough is being done to keep the customers hooked to your business and whether or not they are renewing the contracts.
by Devendra Deshmukh, on Apr 13, 2017 9:52:03 PM
Most enterprises today aim to become data-driven companies. However, to be data-driven means cultivating a mindset throughout the fabric of the entrepreneurship in order to use analytics and make fact-based decisions for business. Companies that have used data driven decision-making philosophy are expected to benefit more in the age of digital transformation. You could use the data about the market or any business scenario and take appropriate actions to mend outcomes in your favor.
Upcoming trends in personal cloud technology
It is vital to get robust measurements of results or else analyzing and articulating business performance will be far out of reach. To measure these results, it is mandatory to have accurate data. If there are various marketing initiatives executing on different platforms then analyzed data from these platforms can help you to enhance your marketing strategies.
Analytics is not only limited to site performance, reports and metrics but it is beyond that. It is fine to know how the websites are performing. However, relying upon web analytics is not enough. Considering past few years, marketing analytics is one of the hottest buzzwords amongst marketers because of its advantages.
We know you enjoy reading digital business and technology blogs. Well, that's why you are here. Isn't it? We share this love as well. That's why we created a place where our digital professionals from different technology and business teams could come and discuss ideas to foster business transformation through technology, digital philosophy and user centric design.
The views and opinions expressed in this weblog represent that of the author and not those of the employer. e-Zest holds no responsibility for the correctness of it.
e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.