e-Zest members share technology ideas to foster digital transformation.

Tech Digest – Week 12, 2014

Written by Corporate | Mar 28, 2014 4:06:18 PM

Amazon counters Google's price slash by cutting Cloud Computing prices

Now it is cloud that is seemingly the new entrant in the price war. Following Google's announcement of 85 percent price cut in its cloud computing services in order to take on Amazon, its arch rival, the online retailer has retaliated with an almost similar strategy. Amazon’s announcement to drop prices ranging from an almost 10 to a whopping 65 percent on many of its cloud computing services is evidence of this price war.

The 'Register' recently reported Amazon’s Vice President Andy Jassy quoting this, "Prices for Amazon's Web Services mainstay S3 storage will fall by almost about 51 percent."

Read More: http://goo.gl/KM1Z95

Office for iPad in mobile–app push unveiled by Microsoft's CEO Satya Nadella

The Office Software for Apple Inc's iPad was recently unveiled by Microsoft Corp CEO Satya Nadella, placing exactly how he plans to more aggressively push the company's programs on to rival platforms; this coming especially so after Windows for mobile devices failed to catch on.

In Nadella's first of its kind public speech, ever since he took over as a CEO at Microsoft last month, he said Microsoft's "innovation agenda" is all geared towards a cloud first and mobile first world, before the company debuted Office for iPad. All the productivity programs Word, Excel and PowerPoint are included in this software. He also added saying, "This is our first step on the journey of making this great innovation vector for all of Microsoft."

Read more: http://goo.gl/V2UvI6

Business Intelligence mistakes to be avoided

Business intelligence is indeed a powerful tool to help take your business to a higher step altogether, however the benefits can only be enjoyed if the tools are used correctly. As is the scene, Business intelligence since still is only a growing sector; it is quite possible to make a few mistakes in using and establishing BI software. Below is a list of some of the most common mistakes that companies may encounter with Business Intelligence.

Read more: http://goo.gl/EznATk

Will the SharePoint Effect be triggered by Microsoft’s Dynamic Marketing?

During its last month's convergence conference held in Atlanta, Microsoft revealed what really had been internally assembling around its 2012 acquisition of Marketing Resource Management (MRM) specialists MarketingPilot. This resulting digital marketing suite really seems to have the potential to shake up the market place just exactly as SharePoint did in the ECM - Enterprise Content Management market in the year 2001.

Dynamics marketing now makes a formal entry into a market where Microsoft’s presence was almost missing and is now doing so on a broad way. Microsoft's revamped MRM functionality that it inherited from MarketingPilot along with the Social Listening capabilities it acquired from NetBreeze was very well demonstrated at Convergence.

Read more: http://goo.gl/OyLzWu