In last the decade, a lot has changed around us- the pace of technology adoption at organizations, how internal people react to change, and generally the way business is conducted. All organizations have changed in some or the other way. Very few came out as industry leaders, handful took runner-up positions and most of them were forced to change as the rules of the games were rewritten by the leaders. In short, the transformation was inevitable for all. In today's time, these transformations are mostly disruptive in nature.
These transformations are primarily driven by the adoption of newer technology to enhance internal and external processes for creating better user experiences. The extent of success of these digital transformations was dependent on the digital innovation at play.
Today Darwin's 'survival of the fittest' relies not only on how quickly you respond to change happening around but how you leverage that change to organization's benefit. A lot is dependent on how technology is being deployed to create meaningful differentiation and unique offerings. Some will call it uberization of the market, productization of services, or playing like Amazon - but at very core of it, all these organizations have used technology to create exponential leverage for their businesses.
Digital transformation, a phenomenon talked a lot these days, lays a strategy for adapting to change using technology to create exponential leverage. However, as Jeroen De Flander would say, “A strategy, even a great one, doesn’t implement itself.” Organizations need an experienced partner who would see that every detail of the strategy document is implemented properly and the resultant system works in sync to create a musical harmony.
Thus transformation without the adoption of innovation is futile, just as innovation would have no meaning without the inevitable transformation.