---
title: Business Intelligence and Analytics for Diagnostics Laboratory
description: Business Intelligence and Analytics for Diagnostics Laboratory
---

[e-Zest members share technology ideas to foster digital transformation.](https://blog.e-zest.com)

# [Business Intelligence and Analytics for Diagnostics Laboratory](https://blog.e-zest.com/business-intelligence-and-analytics-for-diagnostics-laboratory/)

 Written by [e-Zest Strategist](https://blog.e-zest.com/author/e-zest-strategist) | Mar 12, 2010, 6:45:00 PM

**Business Intelligence and Analytics for Diagnostics Laboratory**  
 I was requested by a friend for some help on his new project – Business Intelligence and Analytics for Diagnostics Laboratory. How can a diagnostic laboratory leverage the customer’s data for improving the revenue? I thought of jotting down my thoughts using my experience in the field of data, [business intelligence](https://blog.e-zest.com/business-intelligence) and analytics which can be used as starting point…..

**Segmentation**

- Visitors (first time customer)
- Repeaters

**Lead Source –**

- Insurance companies – They refer their potential customers to get the health check up done before they offer life insurance cover.
- Employers – They refer their potential employees for health check ups so that they can hire physically fit people for the job.
- Doctors – They refer their clients for various advanced medical test to be done
- Individuals Patients – Individuals who subscribe for annual or six monthly packages for regular check ups (Patients suffering from Diabetes, Blood pressure etc are regular clientele at the laboratory)

**Recommendations:**

**Visitors –**

- Provide vouchers, cash discounts or loyalty benefits for first time customers to convert them into repeat customers. Create and propose a family plan to increase the engagement.

**Repeaters**

- Identify potential repeat customer based on his history or test data (based on the type of test conducted, reference history and general medical report). Create special offer for repeat customers.

 **High Value Customers –**

- Identify high value customers and create special package for them, customers who can’t find time to visit laboratory, a team of specialist can visit him personally and take the required samples for testing.

**Sourcing Commission –**

- Identify top sources based on the number of referred customers and value of business. Create a program to incentivise the source based on their business potential.

**Other Recommendations -**

- Sent email intimations / SMS alert to customers for periodic testing, schedules etc (usually patients would not like to go to laboratory unless prescribed or advised by doctor on a periodic basis. Identify the customers who need periodic testing, sent them letters / email and SMS through Doctor)
- Provide information and health tips for preventive measures specific to their ailments on the blog / website (identify the media which will be well received by customers)
- Create customer information portal with blogs, health section, for customers, provide a copy of reports online.
- Tie up with large laboratory players in the market for re-selling their advance diagnostics package, specifically for customer whom you need to let go (because you don’t have the specific test equipments, facilities etc)

[View full post](https://blog.e-zest.com/business-intelligence-and-analytics-for-diagnostics-laboratory/)

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