Big Data is the latest buzzword in the business world and its benefits are being publicized by every business professional. It is being used extensively by organizations for key business functions like marketing and it is enormously useful when it comes to social media marketing.
Social media marketing enables these companies to reach more customers which mean more customer insights. It provides vast information and generates massive data from social media channels like Facebook, Twitter, LinkedIn and many other like never before.
Most of the businesses fail to understand that social media is a part of big data. According to industry experts, out of 90% of the data businesses use today collected in last two years, 80% of it has come from unstructured sources such as social media.
Social media data is all about how people behave, what they are doing, what they are interested in, page views, people reached, likes, shares, retweets, downloads, follows etc. Everything bit of this information counts as this information is used to depict the customer needs, wants and how businesses must deliver if they wish to stay competitive.
Social media marketing has now become the necessity for businesses. It has a 100% higher lead to conversion rate than outbound marketing. It allows businesses to design marketing strategies and make more informed marketing decisions through analytics.
Let’s look at how big data is changing social media marketing