Blogs

Partners - Channels and Alliances Roles and Responsibilities

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We have been discussing about partners – channels and alliances in my previous blogs posts. However, the question is who does what or rather how the roles of partners are differentiated. Though companies in late 2000 realized that to reach the business goals, direct sales strategy might not yield benefits to a greater extent, thus the need to establish the partners will come into picture. The company – partner approach will only be able to compete if it is part of an ecosystem or creates an ecosystem. Business success or client win entirely depends on how the various entities within a partner ecosystem are able to collaborate.

Topics: Strategic Alliances Partnership Alliances channel partner Strategic Partnership

Strategic Alliances over Conventional Alliances

Alliances have become an integral part of IT service providers in order to achieve and sustain a competitive world. If two companies or entities join forces with each other, they can triple their strengths and can overcome their weakness in the business world. Alliance formation can provide access to broad range of market along with latest technologies. They not only increase your brand scope but maximize the customer base and boost product and service offerings. 

There are variety of reasons for forming alliances. Few of them may include being updated with latest technologies, economical dependence, and intercultural differences and achieve a market share. These reasons are far enough to form an alliances. 

Topics: Strategic Alliances Joint venture Alliances

Strategic Alliances – A modern sales approach for IT

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Most of the IT companies usually follows the traditional sales pattern, starting with prospecting and ending with new customer referrals. But, understanding each and every stage of the sales cycle can be crucial at times. Working on the particular skill in order to close the sales is time-consuming and may lead to customer attrition. 

Topics: Strategic Alliances Partners Business Associates Sales cycle Technology Consultant

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