Blogs

Big Data is profoundly changing business functions

Big Data is the latest buzzword in the business world and its benefits are being publicized by every business professional. It is being used extensively by organizations for key business functions like marketing and it is enormously useful when it comes to social media marketing.

Topics: Social media Big data Social media marketing

#RIPTwitter? Not anytime soon

twitter-1077697_1280.jpgHaving enjoyed Twitter as the social network of my choice over the past 7 years, hashtags like #RIPTwitter worry me. Such was the outcry over Twitter’s supposedly changing timeline, that CEO Jack Dorsey himself had to turn to his Twitter account yesterday and dismiss speculations about the future of Twitter.

Topics: Social media

Twitter for Business: A primer

Social Media:

Topics: social collaboration Social media Technology

Evolving role of a marketer

Marketers have existed right since the days of barter trade exchange. This was a period when you didn’t have to promote your goods or services or prepare a marketing strategy and plan like we do today. The objective was simple - to exchange what you had with what you wanted i.e. to sell.

Topics: marketing digital transformation Social media Technology

Google updates local search algorithm, ranking changes already visible

Technology giant Google recently updated its search algorithm which is geared to impact the local search results. The update will provide Google users with more precise and relevant local search results for Google Maps and Places. A Search Engine Land report calls it the Pigeon Update, a funny way to put across the point that it affects local search results (And pigeons tend to fly back home!).

Topics: Social media analytics Internet of Things Technology

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