Blogs

Spend your marketing budget wisely

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Ever heard of the term, “Survival of the fittest”? The economic crisis we all face today has defined this phrase. Businesses struggle to keep the doors of opportunities open and this has put budget lines under strict scrutiny. Some enterprises are faced with the challenge of putting the marketing budget to the optimum use. It is important because without marketing, one cannot attract the customer one needs to keep the business running. Below is a list of the top five tricks that will help you extend and manage your marketing budget efficiently and increase exposure for your business.

Topics: marketing Digital Marketing Social media Marketing budget e-newsletter

Big Data is profoundly changing business functions

Big Data is the latest buzzword in the business world and its benefits are being publicized by every business professional. It is being used extensively by organizations for key business functions like marketing and it is enormously useful when it comes to social media marketing.

Topics: Social media Big data Social media marketing

#RIPTwitter? Not anytime soon

twitter-1077697_1280.jpgHaving enjoyed Twitter as the social network of my choice over the past 7 years, hashtags like #RIPTwitter worry me. Such was the outcry over Twitter’s supposedly changing timeline, that CEO Jack Dorsey himself had to turn to his Twitter account yesterday and dismiss speculations about the future of Twitter.

Topics: Social media

Twitter for Business: A primer

Social Media:

Topics: social collaboration Social media Technology

Evolving role of a marketer

Marketers have existed right since the days of barter trade exchange. This was a period when you didn’t have to promote your goods or services or prepare a marketing strategy and plan like we do today. The objective was simple - to exchange what you had with what you wanted i.e. to sell.

Topics: marketing digital transformation Social media Technology

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.