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Search engine optimization (SEO) is usually a bunch of rules followed by website owners to improve site rankings in search engines and also used to optimize the websites for search engines.
In today’s world everything is getting digital, where smartphones, tablets, laptops are vital for current generation. Shopping, banking, marketing, bookings are happening through a single click. Thus, everybody wants to be a part of this digital world which is making our life easier.

SEO (Search Engine Optimization) is the process used to improve the search engine rank of a website. It is done by providing information to search engines to get more user clicks and visits on a website.

Having worked in the field of Search Engine Optimization (SEO) for about five years, I have seen the field expand very rapidly. Every new search engine algorithm update comes with the usual rumours and discussions on its impact on SEO. In my opinion, every update is a new opportunity for marketers to rethink our SEO strategy. It gives you a chance to address certain flaws and align SEO strategies to help grow our business.