Blogs

Salesforce unveils Einstein Account-Based marketing solution powered by AI

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What is ABM and why it is introduced?

Salesforce on June 8th 2017 announced Einstein Account-Based Marketing (ABM) solution built using artificial intelligence platform. ABM is an end-to-end B2B marketing solution. It facilitates the marketing and sales professionals to emphasize on the valuable accounts, personalized campaigns and readily engage with their customers to improve sales funnel by converting the hottest leads into business.  

Topics: Artificial Intelligence Salesforce Salesforce Einstein ABM

Why Salesforce is the best tool for driving customer engagement?

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How customer engagement has evolved?

With the emergence of digital ecosystems, both customer expectations and communication channels have drastically evolved. This advancement has transformed the way modern enterprises drive customer engagement which includes email, websites, social media marketing and beyond.
How enterprises can thrive in this dynamic environment?

Topics: digitization Salesforce Customer engagement Customer success platform

What's so great about Salesforce DX?

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What is Salesforce DX?

Salesforce DX is a product for App cloud environment. It facilitates the developers to create and manage Salesforce apps with a completely different approach, throughout the development life cycle. It is excellent platform to enhance the productivity levels with improved collaboration and better control. 

Topics: Cloud Salesforce Salesforce DX Salesforce apps

Salesforce even more powerful with its High Velocity Sales Cloud

Salesforce, the CRM giant recently announced a new platform, the Einstein High Velocity Sales Cloud. This next-generation sales platform is driven by artificial intelligence and encompasses best features of other Salesforce platforms.

Topics: Salesforce High Velocity Sales Cloud

Enhance your customer service with Salesforce LiveMessage

LiveMessage, launched by Salesforce, is an automated tool that drives business interaction in the same way we interact with our friends using messaging apps such as Facebook Messenger. Technically, LiveMessage facilitates the customer service representatives to manage messaging traffic similar to the customer interactions in Service Cloud.

Topics: Salesforce LiveMessage

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