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In most of the industries, it is always advisable to keep the current customers rather than to win new ones as losing a big account can impact the ROI greatly. Therefore, it is important that the sales leaders not only track the pipeline metrics, but also look into the insights of the customer success efforts. Customer success metrics reveal whether enough is being done to keep the customers hooked to your business and whether or not they are renewing the contracts.

e-Zest Solutions (www.e-zest.com) – Digital Transformation leader announces the acquisition of SmarterMe, a personal assistant for sales powered by an intelligent mobile platform that is enabling sales people at small businesses to Fortune 500 enterprises to work smarter.

SmarterMe is built grounds up keeping individual users in mind unlike most enterprise software, to improve their productivity by making personalized recommendation based on integration and analysis of email, calendar, customer relationship management systems (e.g. Salesforce.com), document storage systems (e.g. Box), social media (e.g. LinkedIn) and location date. Features such as one tap logging of calls into CRM, by knowing the full context, allow busy sales professional take back time to sell.

SmarterMe humanizes the enterprise workflow of the individual sales person by replicating a real life personal assistant into the flow of their work – through an intuitive mobile app – that not only increases the productivity of the individual sales representative but also helps enterprises get most out of their CRM and cloud investments.

Microsoft SharePoint, a collaboration platform, is widely used as a digital tool, especially when it comes to enterprises. In addition, it is used by these enterprises to increase productivity and enhance ability of employees within a workplace.

Most of the enterprises mainly rely for survival and growth on sales and marketing activities and seek to generate good revenue from the activities. However these enterprises, always welcome new technologies and environments that drive their business revenue further. For enterprises to generate more and consistent revenue, the key solution is excellent collaboration with customers and staff members. If marketing and sales individuals are able to collaborate with their customers and track their whereabouts, there are high chances of maximizing the ROI.

So, if your enterprise already owns an Office 365 subscription then utilizing SharePoint for managing sales and marketing activities can be rewarding. SharePoint can be used to ease the communication process within the team and of course the customers. SharePoint can act as a common portal where the team and other member can share the ideas and have discussions.

Let’s find out how SharePoint can help sales and marketing team to maximize the ROI of enterprises:

Industries often faces challenges in identifying qualified prospects. This has been occurring quite frequently in this competitive market and the main reason is the non-alignment of marketing and sales team. Typically industry feels somewhere marketing is cost center and sales are revenue source, but in reality both are complimentary factor. In order to have sufficient qualified opportunities in pipeline, content always remains the major critical factor. Content has several meanings in context, but in business it means how clearly the offerings and results of the offerings are highlighted and shared across industry. It is more important to pass on the information precisely and clearly, rather than focusing on the source of shared information.