Blogs

Role of Artificial Intelligence in Martech

Years ago, artificial intelligence (AI) was just a notion meant to nurture and grow in future. But if we look at it now, artificial intelligence is leading the technological world. It is considered as the backbone of innovation and digital transformation. Truly, artificial intelligence is here to make our lives easier and productive.

Coming to marketing technology, artificial intelligence has also become a hot topic in the marketplace. Enterprises are experimenting marketing with multiple cutting edge technologies such as big data, machine learning, bots and of course artificial intelligence. No doubt, these technologies are revolutionizing marketing paradigm. There is no harm is saying, we are entering into a phase, where technology is helping brands to connect with their audience in a better manner.

Topics: Marketing Automation Artificial Intelligence Martech

Preparing for WordPress-to-HubSpot migration

Before upgrading to HubSpot, I must tell you that WordPress is an amazing CMS. WordPress offers a great flexibility to deal with various functionalities through the plugins developed by the open source community. The WordPress plugins help to integrate different marketing applications with the website. On the contrary, the plugins used in the website need to be updated as the version of the WordPress itself, which requires expert team members. If you are not able to do that, you leave your website vulnerable to hackers.

Topics: CMS Digital Marketing WordPress to HubSpot Marketing Automation Migration HubSpot Inbound Marketing WordPress

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.