by Mandar Thosar, on Apr 25, 2017 11:00:00 AM
by Mandar Thosar, on Mar 29, 2017 6:00:00 PM
With the advent of internet, digital commerce is gaining a lot of momentum wherein everyday new ventures are emerging. This has eventually, enlarged the digital commerce market and created a global competitive environment. With competition on the rise, digital commerce enterprises are maneuvering and innovating their digital commerce platforms to fulfill their customer requirement.
Mobile devices have practically transformed our lives. They are used in nearly every aspect right from sending emails, messages or social media posting. With these increasing popularity of mobile, digital commerce enterprises are exclusively focusing on providing an excellent mobile shopping experience to customers. If your digital commerce enterprise is not mobilizing the shopping experience, you might want to rethink upon your strategy.
Social commerce is another emerging trend making waves. According to industry experts, enterprises who have incorporated social commerce paradigm with their platform are successful in gaining a new customer base from various social networks. Social commerce enables customers to shop directly using the chosen social media platform instead of separately buying from the website.
Hence it is evident that in coming days mobile and social commerce are going to drive the digital commerce industry.
This modern business is encouraging a lot of non-technical entrepreneurs to start with their own digital commerce platform. Below, I have provided comparison of 5 digital commerce platform that are going to stay for a while and are most effective in the coming year.
As per Forrester research B2B e-Commerce forecast, 2015 to 2020, the share of total B2B sales will rise from 8.5% in 2014 to 12.1 % in 2020. Many enterprises are planning to take their brick and mortar shops online across industries. And goal cannot be achieved just by going online, what is required in today’s customer centric world, is to create a seamless omni-channel experience for their end users. The customer can shop online from a desktop or mobile device, or by telephone, or in a bricks and mortar store, the key is to make the experience seamless.
by Anuradha Bankar, on May 26, 2016 10:30:00 AM
Magento is a popular open-source e-commerce platform which is highly customizable and has all the features to build a shopping website. Quite often Magento has to work with other applications and for this, Magento provides both REST and SOAP APIs. API provides you with the ability to manage your eCommerce stores by providing calls for working with resources such as customers, categories, products, and sales orders. It also lets you to manage shopping carts and inventory. Both sets of API allows to carry out more or less the same operations to Magento data.
For any web application, caching plays a vital role in performance. We all know about Magento as a powerful e-commerce framework. Its community version though is slower. However, there are ways to speed it up as well.
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