Blogs

Applying GDPR to Marketing and Sales units

Applying GDPR to Marketing and Sales units
I am aware of the delay in delivering this blog, however it is for a good reason. Before I start explaining the second scenario let me clarify one definition, which I have misinterpreted in my previous blog.

In my previous blog I had mentioned the context of EU citizens. That context needs to be changed to EU residents instead of citizens. GDPR is for EU residents. Who can be considered as EU residents? I asked for help from few consultants and they clarified it as follows:
Topics: GDPR General Data Protection Regulation Marketing and sales

Application of GDPR in HR and Talent Acquisition processes

Application of GDPR in HR and Talent Acquisition processes

Since we have explored the depths of GDPR in my previous blogs, we are now equipped with the required knowledge, which would help us at looking at different scenarios for application of this new policy. Reflecting on these scenarios would aid organizations to assess their capabilities to become GDPR compliant.

Topics: Talent Management data privacy Human Resource GDPR workplace europe General Data Protection Regulation

Brace your organization for GDPR compliance

Brace your organization for GDPR compliance

The moment May 2018 dawns, your organization will have no room for excuses. GDPR can hit your organization like a Tsunami if your processes aren’t compliant or be a blessing if they are. The future of your brand is thus clearly in your hand. If you currently serve EU citizens or intend to, you better roll up your sleeves and get to work, for time will not be too kind.

Topics: Privacy data privacy GDPR europe General Data Protection Regulation

An Inevitable Affair- Blockchains and eCommerce

An Inevitable Affair-  Blockchains and eCommerce
After it was first adopted in 2009 by Satoshi Nakamoto to create a digital cryptocurrency Bitcoin, blockchain has now been adopted to create transparency and authenticity in other prominent industries as well, such as banking, health, and government. Even though it is still not a household name for the public, this does not take away from the fact that the future will be driven by trusted blockchains, as more and more companies are realising the importance of blockchains in the way they do business.
 

Topics: Privacy Blockchain Enterprise digital transformation Digital commerce strategies GDPR eCommerce General Data Protection Regulation

GDPR- Time for a Marketing overhaul

GDPR- time for a marketing overhaul

The echo of GDPR can now be heard echoing in all corners of the world. If you are a marketing professional then there's a good chance that you have heard about GDPR (General Data Protection Regulation). You might ask why and how the marketing department is impacted by this GDPR to be imposed by the EU in May. Good question.

Topics: marketing GDPR europe General Data Protection Regulation

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.