Blogs

Connect - ReImagine - CoCreate @ Magento Imagine

Connect-ReImagine-CoCreate @ Magento Imagine

As an e-Commerce executive or technology professional you must be excited about the upcoming Magento Imagine conference in Las Vegas (Apr 23-25). At the same time with over 150+ speakers, 100+ sessions and over 3,000 attendees, the scale and choices can be extremely daunting.
Topics: digital transformation Magento enterprise social network Strategies for Digital Commerce Challenges of Digital Commerece Enterprise digital transformation eCommerce Imagine 2018 magento imagine

Is your B2B e-Commerce customized for the buyer journey?

Is your B2B e-commerce customized for the buyer journey?
While B2B organizations have received their inspiration for e-Commerce from B2C websites, their sales cycle remains very different from that of B2C. This has both advantages to exploit and potholes to avoid.

Let’s explore a few factors that indicate why B2B and B2C e-Commerce portals have to operate differently. This would aid in bootstrapping your digital commerce project rather than copying a boilerplate from B2C.
Topics: B2B Companies B2B Digital commerce strategies B2B commerce eCommerce B2B sales

e-Zest announces Gold level sponsorship for Magento Imagine 2018

e-Zest, gold sponsor of Magento Imagine 2018
e-Zest, a leading digital innovation partner for enterprises and technology companies, announces its presence at Magento Imagine 2018 as a gold sponsor. The eighth edition of the conference brings together 3000+ of the world’s brightest e-commerce experts and visionaries. This year the global Magento conference will be held in Las Vegas from April 23-25th.

The conference is organized by Magento with the main aim to inspire, advance, educate, collaborate, and to provide an enjoyable Magento experience.

Topics: News & Events Magento Digital Commerce eCommerce Imagine 2018

An Inevitable Affair- Blockchains and eCommerce

An Inevitable Affair-  Blockchains and eCommerce
After it was first adopted in 2009 by Satoshi Nakamoto to create a digital cryptocurrency Bitcoin, blockchain has now been adopted to create transparency and authenticity in other prominent industries as well, such as banking, health, and government. Even though it is still not a household name for the public, this does not take away from the fact that the future will be driven by trusted blockchains, as more and more companies are realising the importance of blockchains in the way they do business.
 

Topics: Privacy Blockchain Enterprise digital transformation Digital commerce strategies GDPR eCommerce General Data Protection Regulation

Subscription order management in Magento 2.0 EE

Subscription order management in Magento 2.0 EE

Customer loyalty via product subscription is a measure of enterprise success. Loyalty calls for an efficient system to create and manage catalogues and subscriptions, features that are the USP of Magento Enterprise Edition 2.0. Moreover, let’s be honest, who wouldn’t like a steady flow of revenue?

Subscriptions not only work in the favour of the brand, but also benefit consumers. In order to make customers’ shopping experience easy and hassle free, subscription works well as it not only guarantees better shopping experience but also makes sure your business has a consistent revenue stream and commitment from the consumer. Additionally, an enterprise can also keep track of the most patronized products from their line by the number of subscriptions from their product catalogue, and use this data to improve customer experience through improved product quality, targeted marketing, and hassle-free purchasing.

Magento 2.0 also comes with a rich feature of catalogue management, which is helpful in influencing customers buying decisions. To facilitate this Magento provides 6 types of products categories.

  • Simple Products
  • Grouped Products
  • Bundled Products
  • Configurable Products
  • Virtual Products
  • Downloadable Products
Though a catalogue will facilitate a brand to attract buyers and help them with better decision-making, it lacks the capability of ensuring a long-term relationship with the customer.

This is where as a part of modernization of e-commerce, Magento EE 2.0 provides subscription capabilities to your web store. Is your business in the market for an easy way to lure customers for a subscription of the product at the regular frequency? Allow Magento developers and managers to take care of this for you, while you put on your creative hat to make your products subscription friendly. Depending on the product type, the subscription mechanism on the platform will work for all the different categories of products with some minute differences as needed for your business agenda.

With the subscription feature enabled, and with a few subscribers in place, customers are not only guaranteeing a steady revenue stream but are also telling you loud and clear which products they approve of. Once a business has the patronage of the buyers, it can customize the shopping experience and even offer slower shipment methods, which is generally less expensive.

On the other hand, a brand may also choose to overlook subscriptions and invest in marketing and analysis based on the current buying patterns. However, the effort and costs of those methodologies are getting higher and their effectiveness vary greatly. These other methods could be a topic of another blog!

For now, we focus on patronage since it has already been established that subscription implementation in the enterprise edition of Magento 2.0 has benefits for both customers and enterprises. With data analysis of the number and nature of the subscription, it offers regular feedback to improve customer experience, and ensures loyalty.

As the enterprise leadership team considers implementation of the subscription, it must make a few business considerations before introducing subscriptions.

  • Identify which products should have the subscription feature and which must not
  • Select the default schedule wisely
  • Have the marketing efforts channelized toward promote discounted pricing to encourage subscriptions
  • Define future inventory levels of the products and their priorities
  • Choose a payment gateway to ensure a smooth recurring payment experience
Implementation of subscription could be done effortlessly by playing around with a variety of plugins available with Magento 2.0, but customizing your subscriptions to suit your product line can be a challenge.

SMEs at e-Zest can handle all your Magento services, especially those related to subscriptions. Connect with us today and together let us elevate your e-commerce platform.
Topics: Magento 2.0 eCommerce Magento 2.0 EE Order management

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.