Blogs

Moving ahead with digital transformation

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Digital transformation refers to the revolution associated with the process of digital technology. The transformation in the digital technology enables innovation and creativity of a particular domain instead of simply supporting the traditional methods. Digital transformation revolutionizes people, businesses and the entire society.

Topics: digital transformation digital business transformation digitization

Evolving role of a marketer

Marketers have existed right since the days of barter trade exchange. This was a period when you didn’t have to promote your goods or services or prepare a marketing strategy and plan like we do today. The objective was simple - to exchange what you had with what you wanted i.e. to sell.

Topics: marketing digital transformation Social media Technology

e-Zest will help spread the Digital India movement

It was exciting to hear Narendra Modi’s thoughts on the Digital India initiative. His thoughts on technology playing a leading role in realizing the dream of minimum government, maximum governance resonated with me greatly. I have always thought technology can do greater things than what it is designed for. We saw glimpses of it during the Egyptian revolution and the Haiti crisis among others, but the launch of this movement has pegged the future of India as digital. And Digital India is the right way ahead.

Topics: digital transformation Digital Tranformation Innnovation Digital India movement Digital Innovation Digital Innovation Partner Technology

Transforming customer experience through 'Phygital'

The irreplaceable element for any business success is their customers or users, regardless of their complex consumption patterns. The nexus of digital technologies and social have fundamentally transformed the way user behaves and communicates with the brands.

Topics: Customer Experience Phygital digital transformation Digital Tranformation Digital Solutions Digital Innovation Partner Technology

CeBIT Day 3: Of Snowden, Cloud and Big Data

Today, the big buzz was all about Edward Snowden’s live remote interview. The world’s most famous whistleblower’s work had led to a worldwide debate on privacy and put a spotlight on government intelligence sleuths. Snowden’s interview at an IT trade show is a little surprising, nevertheless we will take it.

Topics: digital transformation cloud CeBIT 2015 Big data Innovation CeBIT Snowden Technology

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.