Blogs

Cross channel marketing: Boon for your business

Modern day marketers have a lot of work to do, with an ever increasing number of ways to reach their prospects and customers. With internet making an enormous impact on consumer interaction and so many channels on offer, the consumers move from one channel to another during the researching and buying process.

Topics: marketing Digital Marketing cross channel marketing

Preparing for WordPress-to-HubSpot migration

Before upgrading to HubSpot, I must tell you that WordPress is an amazing CMS. WordPress offers a great flexibility to deal with various functionalities through the plugins developed by the open source community. The WordPress plugins help to integrate different marketing applications with the website. On the contrary, the plugins used in the website need to be updated as the version of the WordPress itself, which requires expert team members. If you are not able to do that, you leave your website vulnerable to hackers.

Topics: CMS Digital Marketing WordPress to HubSpot Marketing Automation Migration HubSpot Inbound Marketing WordPress

SEO Primer: Tags Developers should know

SEO (Search Engine Optimization) is the process used to improve the search engine rank of a website. It is done by providing information to search engines to get more user clicks and visits on a website.

Topics: Digital Marketing Technology SEO

How SEO Practices correlate with life?

Having worked in the field of Search Engine Optimization (SEO) for about five years, I have seen the field expand very rapidly. Every new search engine algorithm update comes with the usual rumours and discussions on its impact on SEO. In my opinion, every update is a new opportunity for marketers to rethink our SEO strategy. It gives you a chance to address certain flaws and align SEO strategies to help grow our business.

Topics: Digital Marketing Technology SEO

Technology partner for Digital Marketing and Branding agencies

In yester years the belief of having just one agency for all the marketing initiatives was the traditional and successful approach for any brand, it worked well at that time. The brands who did not comprehend this in time faded away as it is rightly said “adapt or die”.

Topics: Branding Digital Marketing Social media Digital Partners Technology

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.