Blogs

Fine tuning your e-Commerce with customer journey analytics

Fine tuning your e-commerce with customer journey analytics

The customer journey is one of the most pivotal aspects of your e-Commerce setup. User experience designers spend months etching out the intricate details of the customer’s journey to shape and smoothen his or her experience. The customer journey offers tremendous possibilities of improvement even for the most crisply built experiences. Integrating analytics into the e-Commerce platform is always good to sharpen the insights gained and the customer journey is one of the first and best places to start doing that.
Topics: Customer Experience Digital Commerce Customer engagement eCommerce Customer Journey

Frictionless authentication for improving customer journey in digital commerce

Frictionless authentication in digital commerce.jpg

The ThreatMetrix® suggests that if an authentication method is made non-intrusive, then it can boost online revenues by 2 to 5 percent. This is a welcome thing for businesses across globe as hyper-competition has eaten up substantial profit pie for almost every industry. But the question is, will customers and merchants go for such authentication to favor customer experience? Probably, yes. The world is preparing itself for frictionless authentication.

Topics: Customer Experience

Transforming customer experience through 'Phygital'

The irreplaceable element for any business success is their customers or users, regardless of their complex consumption patterns. The nexus of digital technologies and social have fundamentally transformed the way user behaves and communicates with the brands.

Topics: Customer Experience Phygital digital transformation Digital Tranformation Digital Solutions Digital Innovation Partner Technology

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.