Yes, every business has customers where they are supposed to be nurtured and taken care of. That’s the reason businesses make sure their CRM platforms are optimized and built using latest technologies. Speaking about CRM, few months ago Salesforce announced Einstein, an artificial intelligence Salesforce CRM platform well-known for its smartness and advance capabilities.
During the announcement, Salesforce revealed that with the help of Einstein, data models can be built automatically irrespective of the products customized by the customers. Salesforce stated that Einstein will use artificial intelligence to build next generation AI-based applications.
Using Salesforce Einstein for your business is all about being a data scientist empowering artificial intelligence to foster customer relationship. With Einstein, you can derive conclusions automatically by collecting data from CRM, calendars, emails, social media platforms, ERP and IoT devices. Einstein is a brilliant technology build to strengthen the decision-making process by switching the focus to customer relationship.
With Einstein as an extension to CRM, one can bring in artificial intelligence to business. Earlier, only big companies such as Facebook and Google could leverage artificial intelligence but now with Einstein even small businesses can climb the success ladder by incorporating artificial intelligence.
Einstein is developed using powerful technologies to power artificial intelligence and make the business process seamless. As every Einstein feature communicates with each other there is no obligation to prepare the data manually or manage the models separately. Here is what you can do with Einstein:
- Envisage sales prospects
- Resolve customer queries beforehand
- Provide an excellent and personalized customer experience
- Develop apps with integrated intelligence
Truly, Einstein is an AI in business technology!