Blogs

Role of Analytics in Martech

It is vital to get robust measurements of results or else analyzing and articulating business performance will be far out of reach. To measure these results, it is mandatory to have accurate data. If there are various marketing initiatives executing on different platforms then analyzed data from these platforms can help you to enhance your marketing strategies.

Analytics is not only limited to site performance, reports and metrics but it is beyond that. It is fine to know how the websites are performing. However, relying upon web analytics is not enough. Considering past few years, marketing analytics is one of the hottest buzzwords amongst marketers because of its advantages.

Topics: analytics Martech Marketing Technology

Technology news from around the globe - Week 5 2017

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A look into real benefits offered by cloud

Topics: analytics Big data Collaboration Enterprise Mobility Cloud

Insightful tips CIOs must not ignore in 2017

CIOs of enterprises are under tremendous pressure to innovate and evolve according to the ever changing business dynamics. CIOs have to constantly look for better solutions in order to enhance the business productivity and agility while contemplating the technical aspects.

Topics: business intelligence security Mobile analytics Cloud digitization CIO tips

AWS re:Invent Day 2: IoT and Big Data become the key focus

Topics: amazon web services AWS IoT cloud analytics Big data AWS re:Invent 2015 cloud computing

Technology news making the rounds - Week 39, 2015

Technology news from cloud, big data, mobile and collaboration

One year of ISO 27018 - The cloud computing privacy standard

The International Standards Organization (ISO) along with the International Electrotechnical Commission (IEC) had published ISO 27018, the first privacy-specific international standard for cloud services, last year. The standard specifies roles of data controller and processor with regard to security and privacy of personally identifiable information (PII) which is stored in a public cloud. In addition to existing information standards, ISO 27018 is built for cloud computing services.

Read more: https://goo.gl/SWhwWN

How Big Data helps manufacturers to think big?

Big Data is transforming the manufacturing industry. In a recent report, 31% of people from this sector said that they are considering Big Data opportunities or will do so in the coming year. 35% of the respondents think that data analysis will be a critical skillset for the next generation of employees. Manufacturing organizations already have access to huge amounts of data from construction and testing. Big Data will help them eliminate statistical process control from their quality control process. Manufacturing companies will use sensors to access real-time data from the assembly line. They will be able to generate better accuracy with less human intervention.

Read more: http://goo.gl/Eu0Eti

Which one should you pick – Android or iOS?

Android currently dominates the smartphone market and is offered by a variety of phone makers. Apple maintains a healthy market share despite having fewer devices than Android. For the past few years, September has been the month where Apple reveals its new line of iPhones whereas Google typically introduces one Nexus phone in October. Both platforms come with their fair share of advantages for users. While Android has become more polished with time, iOS has become more flexible.

Read more: http://goo.gl/vggtiX

Increasing the value of Social Collaboration

The digital era is helping organizations to engage with customers, partners and employees. They are all working together from their cloud-enabled mobile devices. There are even social networks designed just for enterprises. However, there are tons of options available which can confuse organizations. Businesses have to keep three things in mind before adopting an enterprise social network.

Read more: http://goo.gl/uQJ6xL

Topics: social collaboration Mobile Mobility analytics Big data Collaboration cloud computing Technology

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.