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Salesforce unveils Einstein Account-Based marketing solution powered by AI

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What is ABM and why it is introduced?

Salesforce on June 8th 2017 announced Einstein Account-Based Marketing (ABM) solution built using artificial intelligence platform. ABM is an end-to-end B2B marketing solution. It facilitates the marketing and sales professionals to emphasize on the valuable accounts, personalized campaigns and readily engage with their customers to improve sales funnel by converting the hottest leads into business.  

Topics: Artificial Intelligence Salesforce Salesforce Einstein ABM

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