Blogs

Nidhi Thakkar

Nidhi is a senior marketing professional at e-Zest. She is the person you go to if you want your ideas written out in a concise, non-greek-and-latin manner. When she isn’t churning out service pages or marketing material, you can find Nidhi shaking her leg to some peppy Zumba tune!

Recent Posts by Nidhi Thakkar:

Salesforce unveils Einstein Account-Based marketing solution powered by AI

nidhi-ai-powered-einstein-account-based-solution.png

What is ABM and why it is introduced?

Salesforce on June 8th 2017 announced Einstein Account-Based Marketing (ABM) solution built using artificial intelligence platform. ABM is an end-to-end B2B marketing solution. It facilitates the marketing and sales professionals to emphasize on the valuable accounts, personalized campaigns and readily engage with their customers to improve sales funnel by converting the hottest leads into business.  

Topics: Artificial Intelligence Salesforce Salesforce Einstein ABM

Why Salesforce is the best tool for driving customer engagement?

salesforce-driving-customer-engagement.jpg

How customer engagement has evolved?

With the emergence of digital ecosystems, both customer expectations and communication channels have drastically evolved. This advancement has transformed the way modern enterprises drive customer engagement which includes email, websites, social media marketing and beyond.
How enterprises can thrive in this dynamic environment?

Topics: digitization Salesforce Customer engagement Customer success platform

Salesforce Commerce Cloud Einstein now enhanced with new capabilities

salesforce -einstein-now-with-new-capabilities.jpg

Why the new features are added?

Salesforce, a global CRM leader, announced new innovative features for its Commerce Cloud Einstein. These new enhancements were added so that the retailers can leverage Einstein extensibilities to provide personalized and AI-based shopping experiences to their customers.

Topics: Salesforce Commerce Cloud Salesforce Einstein

What's so great about Salesforce DX?

whats-so-great-about-salesforce-dx.jpg

What is Salesforce DX?

Salesforce DX is a product for App cloud environment. It facilitates the developers to create and manage Salesforce apps with a completely different approach, throughout the development life cycle. It is excellent platform to enhance the productivity levels with improved collaboration and better control. 

Topics: Cloud Salesforce Salesforce DX Salesforce apps

Chatbots - A great tool to support the buying journey

Chatbots, a latest buzz word in the tech-world are making waves. Businesses can leverage their pervasive nature to connect with their customers. They can be programmed to expedite the customer buying journey such as generating awareness, returning search results based on the queries, guiding potential customers on different products by influencing their decisions towards a successful product sale.  

Topics: Artificial Intelligence Chatbots Digital Commerce Facebook Messenger Buying Journey

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.