Blogs

Abhishek Nag

Abhishek Nag

Abhishek Nag works as a Global Strategic Account Manager at e-Zest. He is a qualified MBA (Marketing & Financial Services) with 5 years of experience in the field. Abhishek specializes in International Business Development and Strategic Alliances. His hobbies include listening to music, Stock trading, driving and travelling.

Recent Posts by Abhishek Nag:

Marketing and Sales collaboration results business through intelligence

Industries often faces challenges in identifying qualified prospects. This has been occurring quite frequently in this competitive market and the main reason is the non-alignment of marketing and sales team. Typically industry feels somewhere marketing is cost center and sales are revenue source, but in reality both are complimentary factor. In order to have sufficient qualified opportunities in pipeline, content always remains the major critical factor. Content has several meanings in context, but in business it means how clearly the offerings and results of the offerings are highlighted and shared across industry. It is more important to pass on the information precisely and clearly, rather than focusing on the source of shared information.

Topics: marketing marketing and sales collaboration Sales

Partners - Channels and Alliances Roles and Responsibilities

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We have been discussing about partners – channels and alliances in my previous blogs posts. However, the question is who does what or rather how the roles of partners are differentiated. Though companies in late 2000 realized that to reach the business goals, direct sales strategy might not yield benefits to a greater extent, thus the need to establish the partners will come into picture. The company – partner approach will only be able to compete if it is part of an ecosystem or creates an ecosystem. Business success or client win entirely depends on how the various entities within a partner ecosystem are able to collaborate.

Topics: Strategic Alliances Partnership Alliances channel partner Strategic Partnership

Strategic Alliances over Conventional Alliances

Alliances have become an integral part of IT service providers in order to achieve and sustain a competitive world. If two companies or entities join forces with each other, they can triple their strengths and can overcome their weakness in the business world. Alliance formation can provide access to broad range of market along with latest technologies. They not only increase your brand scope but maximize the customer base and boost product and service offerings. 

There are variety of reasons for forming alliances. Few of them may include being updated with latest technologies, economical dependence, and intercultural differences and achieve a market share. These reasons are far enough to form an alliances. 

Topics: Strategic Alliances Joint venture Alliances

Strategic Alliances – A modern sales approach for IT

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Most of the IT companies usually follows the traditional sales pattern, starting with prospecting and ending with new customer referrals. But, understanding each and every stage of the sales cycle can be crucial at times. Working on the particular skill in order to close the sales is time-consuming and may lead to customer attrition. 

Topics: Strategic Alliances Partners Business Associates Sales cycle Technology Consultant

Understanding the Current Business Matrix

The world of business is continuously evolving and the earlier, conventional models of business have sure worn out only to be replaced by the new ones. In these changing times it is very imperative that the new business models do not only and exclusively revolve around business and sales; in fact they primarily revolve around the customer needs and requirements. Going a step ahead, they in fact need to take a close look at human psyche and if one needs to break into a new account, one needs to be an expert communicator coupled with a humane touch.

Topics: Business Technology

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.