Years ago, artificial intelligence (AI) was just a notion meant to nurture and grow in future. But if we look at it now, artificial intelligence is leading the technological world. It is considered as the backbone of innovation and digital transformation. Truly, artificial intelligence is here to make our lives easier and productive.
Coming to marketing technology, artificial intelligence has also become a hot topic in the marketplace. Enterprises are experimenting marketing with multiple cutting edge technologies such as big data, machine learning, bots and of course artificial intelligence. No doubt, these technologies are revolutionizing marketing paradigm. There is no harm is saying, we are entering into a phase, where technology is helping brands to connect with their audience in a better manner.