Blogs

Role of Artificial Intelligence in Martech

Years ago, artificial intelligence (AI) was just a notion meant to nurture and grow in future. But if we look at it now, artificial intelligence is leading the technological world. It is considered as the backbone of innovation and digital transformation. Truly, artificial intelligence is here to make our lives easier and productive.

Coming to marketing technology, artificial intelligence has also become a hot topic in the marketplace. Enterprises are experimenting marketing with multiple cutting edge technologies such as big data, machine learning, bots and of course artificial intelligence. No doubt, these technologies are revolutionizing marketing paradigm. There is no harm is saying, we are entering into a phase, where technology is helping brands to connect with their audience in a better manner.

Topics: Marketing Automation Artificial Intelligence Martech

Roadblocks in SharePoint 2016 migration

With launch of SharePoint 2016, every single business is rushing towards SharePoint 2016 migration. In the past, there were many instances, where business failed to successfully migrate to SharePoint 2013 because they botched on considering lot of aspects. To avoid same mistakes from repeating, businesses must go through below mentioned roadblocks majorly responsible for poor SharePoint migration.

No experience in managing or developing SharePoint application - This is the most common scenario, where developers or managers from completely different technical background are pushed into SharePoint migration process. Their lack of experience in SharePoint can be a major roadblock, as they will not be able to proceed with SharePoint 2016 migration process successfully. So in conclusion, if businesses are planning for SharePoint migration, they must make sure that their resources have experience in SharePoint technology.

Topics: SharePoint Migration SharePoint roadblocks

Making Salesforce Lightning work for you

Absolutely, Salesforce is the CRM leader with millions of users. Owing to its popularity, expectation levels of customers are usually high. Salesforce, being a CRM torchbearer, has always focused on user demands and feedbacks. To comply with user demands, Salesforce introduced Salesforce Lightning platform to accelerate the adoption among users.

Topics: Salesforce Lightning Salesforce Lightning migration

What is conversational commerce and how to make best use of it?

Lately, conversational commerce is been a highly trending topic among the business world. There are various prophecies, how conversational commerce is going to transform ecommerce industry. So what is conversational commerce and how can you use it to elevate your business success? Though, this is one of the most commonly asked questions, let us go through the fundamentals of conversation commerce and its impact on the businesses.

Topics: Artificial Intelligence Chatbots Conversational Commerece

Importance of roll up tables in data aggregation

While working on small or moderate data sets, aggregation feature is measured as the best viable option. This is because, aggregation can be performed with help of a small standard query which is efficient and simple to use. But, can aggregate feature work well with large data sets? The answer is ‘NO’. Aggregate features won’t work with large data sets, as the query execution will devour extra time in terms retrieving huge amount data and eventually slow down application’s performance.  

Topics: Data Aggregation Perodic calculation Rollup tables Full-recalc Per-entry update

e-Zest Solutions is digital experience engineering company with facilities in the United States (Detroit & San Jose), Germany (Hannover), United Kingdom (London UK) and India (Pune) with global clientele. Our services include custom software development, offshore software development, UX consulting, BigData, Managed cloud Services (Azure & AWS), SharePoint consulting/Migration, Enterprise Java application development, Automated software testing services.